Ethics & disclosure

Our credo and core values: Democratized, high-value, transparent, evidence-based, fit-for-purpose.

Ora Research in all its work observes strict adherence to the Society of Professional Journalists Code of Ethics.

We accept no compensation for content published on this site. We may have had, may now have, and may in future seek commercial relationships with companies and entities covered. When we publish information derived from commissioned research, we disclose that relationship.

We directly hold no shares or equity in any entity covered in our research. We may hold shares indirectly through mutual funds or other vehicles over whose investment decisions we have no influence.

“If at first the idea is not absurd, then there is no hope for it.” Einstein

“Try to learn something about everything, and everything about something.” T.H. Huxley

Everything should be made as simple as possible, but not any simpler. If we knew what we were doing, it would not be called research, would it? Einstein

Ora Research LLC is a North Carolina limited liability company wholly owned and operated by Bruce Jenkins.

“Human beings are remarkably ingenious, and often very persistent. It is never safe to underrate them…” Karellen, Supervisor for Earth

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